Negli anni ’90 si iniziò a sentir parlare di Marketing Digitale in giro per il mondo, praticamente quando la pubblicità iniziava a diffondersi anche su internet. Quindi questa branca del Marketing ha iniziato a mutare con la nascita di blog e strategie per la pubblicità dedicate. È con l’inizio del terzo millennio che c’è stato uno scossone al movimento di portata clamorosa: sono nati i Social Network.
Il mondo intero impara a conoscere l’opera di Mark Zuckerberg e ancora oggi Facebook è il Social più noto e utilizzato al mondo.
I Social Network per il business.
Inizialmente Facebook, e in seguito tutti gli altri, venne fondato prettamente con lo scopo di aiutare la comunicazione fra persone in tutto il mondo. Col tempo i Social Network hanno preso sempre di più la forma di un importante veicolo per fare Marketing, apprezzatissimo da imprenditori, aziende e professionisti.
Il risultato è che oggi quasi tutte le aziende del mondo hanno account aziendali e promuovono online la loro attività facendo, più o meno bene, Social Media Marketing. Per le aziende ecco anche l’importante opportunità di fare adverstising a pagamento sulle varie piattaforme e così il loro brand cresce sempre di più.
Quello che poi ha contribuito decisamente alla crescita del Social Media Marketing è stato l’utilizzo diffuso dei dispositivi mobili. La tecnologia di smartphone e tablet ha permesso agli utenti di essere sempre connessi con il mondo, in qualsiasi luogo e istante. Così le strategie si sono evolute sempre di più e, per quanto difficili da mettere in pratica siano è abbastanza semplice raggiungere ottimi risultati. Probabilmente, come già ho detto in passato, a questo riguardo la cosa più intelligente da fare è affidarsi a professionisti per strategie migliori.
Conclusione.
Da Facebook a Instagram passando per Twitter, tutti quanti i Social Network sono in continua crescita. Sfruttandone al meglio le potenzialità si possono raggiungere persone, in ogni parte del mondo, interessate ai servizi che offri. Quindi è di fondamentale importanza avere una pagina di Facebook ben fatta per promuoversi e interagire con i potenziali clienti. Comunicare con i tuoi buyers ti offrirà la possibilità di raccogliere commenti e recensioni che ti faranno capire cosa vuole l’utente. Avrai la possibilitàdi fidelizzare il cliente e diffonderai il tuo marchio nei luoghi che ritieni più congeniali per la tua attività.
Il Social Media Marketing è il presente e il futuro dell’azienda. Non hai una pagina professionale e non sai da dove iniziare? Contattami e ti aiuterò a crescere nel breve e lungo periodo.
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